WHAT DOES VISIBLE IMPACT MEAN IN 2026?
You wake up in the morning, and against all recommendations, the first thing you do, is to pick up your phone to see what’s happened while you were asleep.
How much of importance can really have happened between the time you closed your eyes and when you woke up?
If you’re like me, you’d check WhatsApp and Messenger first, then move on to emails, then perhaps, and this is when it rapidly can go into decline, you move on to social media before you’ve even checked your preferred daily newspaper.
You’re scrolling down the feed: ads for business support, politicians’ latest statements from the loudest sources, a pudding recipe, the most powerful images from the most infected conflicts around the world, organic food deliveries, tinnitus hacks, the latest gadget for the dog you don’t even have. Because you grew up with a Short Haired Pointer and miss it, you’ve been scrolling pointer reels. And now they own you, not the other way round.
It’s a mishmash of global trash – the visible proof that AI isn’t human, a palimpsest of your own scrolling history in colourful images, all screaming for your money and attention.
We know that images have impact. A strong image can make you smile, shiver or cry. This is why the help organisations got known for sharing photos of starving, crying children, this is why everything we now see has an urgency and is labelled “Breaking News”; people running from fire, metaphorically or for real. Because we stop and click. This is also why we’re drawn to the colourful image of a beautiful beach with a parasol. It’s your dreams and fears and wishes and dreads, all tied together as a yearbook of your inner thoughts splashed out on your social media timeline. It’s yours. Not mine. No one else has the same timeline as you. It IS your mind in reels, or it wouldn’t be there. It’s a reflection of everything you’ve clicked, watched, and lingered on.
Scrolling past such a diversity of content even for five minutes, pushes your brain synapses to jump around like they’re playing cerebral ping-pong. You’ll smile, shiver and cry in a matter of 20 seconds, you’ll be angry, really really upset, you’ll be fed up to the point of wanting to drop everything and move to a remote deserted island on the other side of the world, but all of a sudden you want to buy a new lawnmower.
This – is not healthy. We know this. We tell our kids this. Yet still we do it. The result of this is at the best online fatigue, at the worst, mental decline.
The online creator’s worst nightmare is your withdrawal, digital apathy building towards disengagement – although for you, this would be healthier than staying in the loop of this mind-twister.
Let’s scroll back a little and see what we’d actually prefer. What would YOU actually prefer? Because again, your feed is different from mine.
Most of us don’t want the endless ads, the unrelated promos, the AI generated bikini girls, the fake faces, the unreal promises and the cat videos (ok, sorry, we do want some cat videos. As long as they’re real cats)!
We want to see real people, being natural, in their habitat, doing what they should be doing. Educating, sharing advice, draw us in – this is what people actually want in 2026. We’ve had enough of the over-designed BS, we don’t believe half of what we see (and what we believe, we’re still not quite convinced is true).
What does this mean for you? If you’re a person who’s trying to find your way up in this torrent of online content to be seen and heard? If you’re running a business and you need to be visible online to market yourself to gain new customers?
It means that it’s time to get real.
The online creators and marketing agencies are,
against the odds, agreeing on one thing.
People do want REAL content.
You need to step through the barriers of fear that are holding you back from stepping forward, speaking as yourself, to share your real passion and expertise with those who need it and actually desperately are waiting for more authentic, reliable people like you, to show up on their feed to offer genuine help and support, when they against all recommendations started scrolling on social media before they even went to the loo.
This is your chance to compete with AI, the fake accounts, the filters that make people look like plastic barbie dolls from 1976, and the never-ending stream of nonsensical content.
This is your time to step forward to Be Seen, to Be Heard, whilst Being You.
This is what Visible Impact looks like in 2026.
I know this sounds so easy, but it can be so hard. And this is why I started The Visible Impact Academy – to help you step forward without the overwhelm of comparing yourself with everyone else. I’d love to help you.
Get in touch: info@visibleimpactacademy.com
Mob: +44 (0)7968 715469